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Summertime marketing campaigns are in full-effect now that the 4th of July holiday has passed. Small businesses can use some simple and creative tactics of their own to better optimize their summer selling and to execute relevance and interest in the eyes of their target audiences. Here are 5 helpful tricks to consider for successful summer marketing.
Send Out Summer Swag Seriously, who wouldn’t love a FREE pool tote, indestructible cool shades or an oversized beach towel? With the spike in temperature comes beach-bound weekends, pool-side barbecues and wine & cheese nights under the stars so it’s always a smart little trick to entice your audience with free summer swag. And of course, slap on your brand name or logo and voila!
You’re summer giveaway product just metamorphosed into a moving ad campaign and a go-to reminder of your brand. VICTORIA SECRET: PINK TUMBLER GIVEAWAY over the last several years has mastered this fine art of tempting swag giveaways, that really drive the average sale upwards of $75. They usually promise a free giveaway product, ranging from umbrellas in winter, summer beach totes and back-to-school duffle bags. Their latest campaign offers a pink Victoria Secret cooler tumbler with any PINK product purchase. Knowing that most young girls who love the casual line of PINK products will adore a PINK tumbler poolside or at their desk, it’s a smart giveaway to gently secure a sale. Switch Up Your Marketing Techniques It’s easy for small businesses to get comfortable with their marketing routine and same avenues of promoting their business. Often times, even their content becomes stagnant and essentially glossed over by audiences for having somewhat of a ‘bore’ factor.
Switching up your marketing methodology to try new channels of communication, as well as sometimes different content, varying offers and promotions might just be what the doctor ordered for successful summer marketing. International business the challenge of global competition pdf free. If your business usually relies on sending coupons, try to host a local summer event inviting your audience to you for a more hands on experience, or vice versa. If your business is only growing primarily due to word of mouth, try using social media networking or email offers to see how they might work for you. KIDS AHOY: NEW ACTIVITIES CAMPAIGN A small local business in Los Angeles,, a kid’s indoor playgym, has demonstrated just what switching up marketing techniques can bring to the table. No longer are the days of mere two for one deals or a coupon for a month’s membership off. Kids on summer break demand more and Kids Ahoy understands their market precisely.
Their latest email promotion introduced a summer morning breakfast with Elsa from Frozen, among the other perks with admission, ranging from crafts to face painting, etc. Their offers to appeal to their subscribership and are anything but boring emails to parents’ inboxes. Bring Something Back for Summer Sometimes, businesses think of summer as a time to purge the old and bring in new, fresh, clean, bright, energetic, taste-bud awakening, stimulating new items. Of course, this method is tried and true and while it makes sense, sometimes the opposite might work just as effectively- bring back the OLD! Where an item in the past, a product or a menu item was popular, displayed high demand and drove sales, it might have the same power to devise the same effect in the summer time. Try bringing it back for a limited time in the summer. Bringing something old back for a limited time can do one of two things.